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Facts About SEO for Local Businesses

Should site owners optimize their domain name to include keywords? This is a great, but sometimes confusing, question. The URL should not necessarily be populated with keywords – if the name of the company contains a popular keyword, website owners can use it in the domain name. For a mere self-purpose, however, keyword optimization in the URL hurts, rather than helps, businesses. Understanding how SEO for local businesses works can make a huge difference in the success of your campaign.

When should a person know that enough keywords are enough?

Unfortunately, there is no exact number that indicates how many keywords on a website are enough and when it is not. The approach that one would have achieved after a perfect keyword optimization campaign may also not be the right one. Each SEO campaign will not automatically improve if a site owner uses more keywords – to be exact, excessive use (“keyword stuffing”) can even be punished by the search engines. Again, websites should keep its readers interested for more than a couple of seconds. Use only so many and only the keywords that come to your mind naturally when you think about the topics of the page.

What is the difference between internal and backlinks?

Internal links are those that lead from one page to another within a specific site. Backlinks (or inbound links) come from other external websites that link to said content. Both types of links have a positive impact on an SEO campaign too. Should website owners learn to how program when they want to run SEO? In a matter of speaking, no. People do not need to learn how to program web pages when they have SEO measures planned out in advance. However, a general understanding of a few coding terms is an advantage and saves time.

What is the difference between indexing and “crawling”?

When search engines analyze a site and its content, they are performing something called “web crawling”. During this process, they index the content and determine where it will appear in the search results. Note, however, that not every content is indexed. Which pages are selected, the search engines determine its validity during the “crawling” process.

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